Client: Ekstraklasa S.A.
For Ekstraklasa S.A., the top Polish professional league for men’s association football clubs, we designed a new, dynamic font, embodying the spirit of emotions in sports, which is now used on the official match kits.
Ekstraklasa S.A. – The organizer of games in the top Polish professional league for men’s association football clubs.
Designing the official font, combining modernity with the dynamism of intense emotions in sports that players and fans always feel out on the football fields. We took this project on, nearly overwhelmed with emotions, as a big part of the Admind team loves football. The opportunity to design the font that ends up on the players’ official match kits was a one-of-a-kind challenge.
We started working on this project by selecting the most appropriate construction of the letters. Dynamic proportions and seamless details were our top priorities. Next, we added unique and distinguishable cuts to the typeface.
In the final stage, arrows were added, which gave the typeface vigor and an impression of movement. This way, the new project was born, on par with the latest trends while meeting the target group’s expectations.
Our selected strategy turned out to be effective and granted us a victory that brought joy to the whole team, and obviously to the client.
Once again, it proved how crucial it is to understand the client’s needs as well as the whole team’s commitment and flexibility. To see how the new font lives up to the hype, take a look at these photos or watch an Ekstraklasa match.