When consumers are becoming more and more immune to classic advertising, branded content comes to your aid. Well-executed projects overcome consumers’ aversion towards traditional advertisements, engage, highlight the features of a product or service, excite emotions and evoke interest.  So how do you make a given message much more intriguing than traditional advertising?A spectacular example of branded content was the creation

In the world of big companies and highly competitive markets, it is extremely important to build and maintain a strong brand. Recognition and a positive image support customers’ buying decisions. Going a step further, if we manage to create products or services of desire, we secure a loyal audience and stable profits. Of course, brand management is not easy – and it’s not

Mateusz Zabierowski, partner and CEO at Admind Branding and Communications is one of the heroes of a an edition of “Forbes Woman”, speaking on the possibility to achieve a balance between the professional and private life when running a business. Below, you can read the conversation that Mateusz had with the magazine’s reporter Piotr Zieliński.As the chief of a large

But these names have already lost their shine, lost their luster. They are like a snake skin that becomes lifeless just before it is shed. So it is with the name Pesełe. It slips off the girl like an oversize shirt and underneath the name Helena is already growing ripe, thin as of yet, like skin

Prelude Tell me what success is for you. Take a small break and note down 2–3 words that would mean that you are successful… Got them? Now let me express my stance here: whatever we identify as our success, what matters most is actually an outcome of it. Success may mean defending PhD, owning USD 10 million,

This is a very complicated and controversial topic – an ability to be imperfect but to consistently strive to become better. I think there are many of us who experienced the dark side of chasing perfection: dissatisfaction with yourself, which sometimes is getting really painful, paralyzing doubts and fears, and of course procrastination. Being an artist is a thorny path per

I’m sure those who know me, expect me to write about gliders and planes. Just imagine yourself piloting a glider: floating in the air, high up in the sky, surrounded by stunning views. Complete peace and silence. That’s inspiring, isn’t it? I could also write how inspiring it is to smell a hot grease, feel a horsepower and hear the sound of

In our 8-year history there have already been several vital changes. Each change has required answers to many questions, and each has contributed to our development and success. Currently, Admind is transforming its organizational culture. Cooperation, analysis, new ideas, and incredible energy generated by our efforts are all factors that have allowed us to become Poland’s largest branding agency.

When I think about my inspirations, it reminds me of myself sitting in front of a computer using Google Images to search for some inspiring stuff. But, in the end, it always got me to spending few hours watching random movies on Youtube. It’s hard for me to define what exactly my inspiration is but I assume it would be reading,

For me, inspiration is a word that is the synonym of fascination, but never a superficial one. When I notice something that is inspiring and valuable for me, I try to grasp its essence and then – take advantage of it in my life. What does fascinate me the most? Below, there are three key fields for me.The very first

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