The pandemic that broke out last year has greatly affected the dynamics of change in global markets and brand transformation. According to the March 2021 Global Capital Confidence Barometer report, as many as 92% of surveyed senior executives from global companies say that COVID-19 directly impacted corporate profitability. Interestingly, 49% of them still plan to merge companies

Admind as a partner company undertook a branding project of creating a brand new visual identity for Creative Labs. In this brand identity case study, you will find out how it was transformed based on the company’s key values. CREATIVE LABS BRAND CASE STUDY Creative Labs was founded in 2014 as an innovation company that fosters entrepreneurship and implements

People no longer buy products or services as such. They remember and buy experiences. As Maya Angelou—the American poet and activist—said, People will forget what you said. They will forget what you did, but they will never forget how you made them feel. We live in a world of accelerating consumerism. Each day, we are flooded with information

Professional PowerPoint Presentation can make a high impact and boost audience engagement. Learn more about our Presentation Design Services by reading our interview with Alya Babkina-Mottet, Presentation Design Team Manager in Admind Branding & Communications. What are the key benefits of using PowerPoint presentation design services? Almost everyone I know creates presentations, but how many of us truly

All people deserve to live in a well-designed world! To celebrate the International Design Day we asked designers in Admind Branding & Communications about various aspects of their creative work. How do you see the future of graphic design? Karolina Kłos, Senior Graphic Designer: Design in the future will be focused mainly on usability and assistance in many areas, such as

How to build a strong brand? How does your company’s brand compare with your competitor’s? What mistakes should you avoid? Our co-founder and CEO, Krzysztof Langer has all the answers. You can find them in an interview to republished here. What are the characteristics of a strong brand compared to other brands? Why is building a strong brand so important in

Welcome to our new series of articles “Exploring Brand Governance”. We want to dive into the topic of Brand Governance: discuss details, explain how it works, and how it can benefit your company. WHAT IS BRAND GOVERNANCE?We already touched on the topic of Brand Governance in previous articles, but just to sum up: what is hidden behind this term? Brand

Maja Mściwujewska, our CX & Growth Manager explains why customer experience is so vital when building a mature brand, what steps need to be taken, how to manage this process, and lots more showing Admind’s insight on the topic. What is customer experience?Customer experience is the perception of what your company does for its customers, how it makes

Transformation is one of the staple tools in the development strategies pursued by global organisations. Krzysztof Langer and Mateusz Zabierowski, Admind Branding & Communications CEOs, share their insights about “Transformation B2B Brands” in the latest issue of polish Forbes Magazine. Read the interview below and learn how to successfully build awareness of B2B brands in transformation and

In Admind we guide our partners through the visual aspects of the brand. Jędrzej Chojnacki and Brand Advisory Team explain why brand governance is crucial for brand consistency, and how our perspective changes the way it may be perceived.How would you define brand governance?  What is usually associated with this term are actions taken to ensure that

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