Exposition at the UMWELT ARENA in Zurich

Challenge

Due to the ABB exposition change at the Umwelt Arena in Zurich, our task was to create and prepare the theme of an interactive exhibition displaying the biggest successes in four key areas of ABB’s operations: reliable power supply, uninterruptible power supply, foster renewable energies, and energy efficiency.

Solution

We decided to invite all visitors into the virtually created world of ABB.

The touchscreen app we have designed was a guide through the world of ABB. It enabled users to visit the four key areas, each displaying ABB’s major technology achievements in a corresponding field.

For example, in the reliable power supply sector, visitors could find out more about ABB projects such as the Gotthard Tunnel, Leitzigrund Stadium, or Prime Tower.

For our own needs, we prepared 4 complex 3D animations and 20 2D animations with a total length of 60 minutes.

To complement the exposition area, we have created interactive pillars with informational text supported by graphics and icons, as well as space-enlarging mirrors that we embellished with ABB- visual identity -related pictograms.

Another fun activity was the chance to play a memory game against a robot. The game was based on and used some elements from the app that we designed and built. Unfortunately, the app lacked the algorithm that increased players’ chances of winning against a computer.

All Admind teams and departments were involved in the project.

Coordination and the conceptual work took place in Krakow, 3D animations were created in Amsterdam, while all the programming was done in Zurich.

This is yet another project that proved how beneficial working hand in hand with the client can be. Together, we’ve established efficient cooperation that cut down the approval process time and sped up the completion of the whole extraordinarily complex project.