We’re proud to share that our comprehensive rebranding project for UFI – the Global Association of the Exhibition Industry was honored with the German Brand Award 2025 in the category Excellence in Brand Strategy and Creation – Brand Design. This prestigious recognition celebrated outstanding achievements in brand design and reaffirmed the creative and strategic excellence that defines how we approach branding at Admind.
UFI plays a pivotal role in representing, promoting, and supporting the global trade fair industry. When UFI entrusted us with their rebranding, our goal was to create a visual identity that honored their rich legacy while positioning the organization for a bold, future-oriented evolution. The process involved deep strategic collaboration and resulted in a refreshed brand that reflects UFI’s global presence, values, and ambitions.
Receiving this award was an immensely proud moment for us. It is a tribute to the strength of creative partnerships and the power of strategic branding. We’ve already cleared space on our trophy shelf for this new addition!
The German Brand Awards ceremony took place in Berlin, where we had the honor of accepting the award in person.
👉 You can explore the full case study here.
