Red Dot Awards 2020: Wayfinding signage design for ABB

Author: Monika Michno

Red Dot Awards 2020: Wayfinding signage design for ABB

Red Dot Awards 2020 jury selected 6992 projects divided into three main categories. We are happy to be among the others nominated in brands & communication category.

This year 24 experts made up a Red Dot Awards jury which evaluated submitted works based on such criteria as innovation, quality, functionality and ecology. The Jury gave the Red Dot Award to our Wayfinding in ABB’s Krakow office project.

Admind’s creative team did wayfinding in the new ABB office in the High5ive building in Kraków. Above all, the idea was to make a clear system of signs which facilitates finding one’s way around within the building. Therefore, we have prepared the project to suit to the architecture and interior design, and to be consistent with ABB’s visual identification. The outcome transformed an ordinary office into a friendly space.

Firstly we produced makeshift signage using less durable materials. In addition, we checked the visibility of the signs in the actual light, with final decoration and furnishing. In conclusion, after a month we made final improvements in cooperation with the teams occupying given floors. All this allowed us to create a clear functional system consistent with ABB’s brand identity.

– Piotr Wiśniewski, Creative Director Admind Branding & Communications

Red Dot Design Award is one of the most prestigious awards in the world in the field of industrial design. For over 65 years, driven by the motto In search of good design and innovation. The Award has been evaluating projects in three categories: product design, brand & communication design and design concept. Certainly, the distinction in this contest is an acknowledgment of good work quality. You may check the designs in the International Yearbook Brands & Communication Design 2020/2021 and at Red Dot Network exhibition.

abb red dot awards
abb awarded red dot

120 experts.
12 teams.
5 offices.

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