Admind visits ABB’s largest factory in the United States

Earlier this month, Hayley Smith (Design Lead at Admind) and Arek Haratym (Senior Graphic Designer) travelled to ABB’s largest factory in the United States in Senatobia, Mississippi, for a full working week. This visit brought our long-standing partnership closer than ever.

ABB has been one of Admind’s key partners for many years. The Senatobia facility produces circuit breakers, including the SACE Emax3 – the latest flagship product from ABB’s Electrification division. This year, the factory is celebrating its 10^(th) anniversary, and Admind is playing a key role in marking this milestone.

The factory’s 10^(th) anniversary is an important milestone, and an opportunity to showcase ABB’s growth, expertise and vision to the world. Admind is supporting the celebrations on two fronts: a dedicated digital campaign and a comprehensive signage and rebranding project across the entire facility.

Seeing the space in person – its scale, its precision and the people who work there every day – provided the team with invaluable insights that simply cannot be gained from a distance.

Beyond the factory floor

The trip also included some time to explore the wider region. Senatobia sits just south of Memphis, Tennessee – the birthplace of the blues and the home of Elvis Presley. This serves as a reminder that great partnerships, much like great cities, are built on history, character and culture.

A big thank you to the ABB Senatobia team for their warm welcome and for opening their doors to us.