Digital content management solutions (CMS) are software that allows you to manage, publish and edit the content on your website easily. In this article, we are explaining the crucial role of CMS in brand governance and how to implement such a system in your company.
In fact, brand management can be a very broad term that comprises far more than just creating a logotype and providing a list of brand guidelines that the client should stick to. In a more overall sense, brand management consists of:
- Content management
- Creating new websites and communication channels
- Managing communication in all the company’s channels (e.g., newsletters, social media, websites, marketplaces, job ads etc.)
- Training digital marketers and other people involved in brand management
In this article, we want to focus especially on digital content management. What do you need to know about that area of brand management?
What are content management solutions?
Typically, these are online platforms that allow users to add, create, manage, optimise and publish specific pieces of content, especially blog posts, subpages, product tabs, landing pages etc. These platforms are usually referred to as CMS – content management systems.
By far, WordPress is the most popular CMS. It’s an open-source platform that enables you to:
- Create websites and landing pages from scratch (WordPress was originally invented as a blogging platform, but shortly developers all over the world have seen its potential and used it to create more complex websites as well)
- Modify existing websites (of course, provided they have been built with this platform)
- Add new blog posts and subpages
- Extend the possibilities of your website with countless plugins. Here, we need to mention WooCommerce – the e-commerce extension for WordPress. With WooCommerce, you can turn your website into a fully-fledged online store (completely for free).
Estimations are, there are over 450 million websites using WordPress. Obviously, that’s not the only CMS out there. There are dozens of content management solutions, including even enterprise-grade platforms like Optimizely or Contentful. These platforms have much bigger capabilities, and they frequently can help you manage content in all of your sales and marketing channels, not just websites.
Sometimes, the most advanced CMS platforms are called DXPs – digital experience platforms. That’s because they help you manage not just content but all the experiences your customers have when interacting with your brand.
The role of CMS
You could probably do everything CMS platforms offer by hand, but that would be a massive waste of time. And that’s the main role of content management solutions – they offer you a quick and convenient way to manage your digital content, whether it’s for your website, social media page, or newsletter. Additionally, thanks to analytics features, you can measure and optimise your efforts, so that content you produce is more and more effective.
Implementing digital content management solutions in a global company
If somehow you run or work at an international organisation that doesn’t have a content management solution, you have to be prepared for a lot of preparation and work. We have to be upfront here – it’s a complex, time-consuming and multi-faceted process. It’s surely worth every effort, though.
Once you have a fully-functional content management solution, you can save a lot of time on content management, optimise your efforts, seamlessly communicate with other members of the content management team (even in other countries), and make the most of new sales and marketing channels.
Most likely, though, you’ll need help with building such a solution from scratch. You can create an in-house team that will be responsible for creating a comprehensive content management solution for your company or use our help. At Admind, we support our clients in the entire process, from selecting the best tools and platforms to managing them on their behalf. Here’s how it works in our branding agency:
How we implement CMS platform for our Clients
Our and our partner’s work starts with selecting an optimal CMS platform. Our clients have different needs and requirements, and there’s no one-fits-all solution. We carefully observe the CMS market and know how to pick the solution that ticks all the right boxes.
Secondly, we support our clients when it comes to developing and designing new websites and landing pages. We have a web development team responsible for designing the whole website’s layout and creating a captivating copy for it. Once all that is ready, we combine these elements together and put a ready-made website online. This part of our work is especially important when our clients are conducting global marketing campaigns that frequently need separate landing pages for proper communication.
Thirdly, there’s the analytics team that makes sure that our efforts produce vital results. They use tools like Google Analytics to assess the quality of published content and track information about people visiting a given website. And what about UX and SEO? We don’t forget about these two elements! Each website we create is tailored towards the best user experience possible. And when it comes to SEO, we optimise every piece of content we write so that our clients’ websites can rank high in Google. Of course, our clients get detailed reports showcasing what has been done in a particular period and to what end.
Lastly, we help our clients when it comes to training their marketing teams. Frequently, we conduct workshops and online meetings for marketers and editors from all over the world, showing them how to use CMS platforms and how to make them 100% effective. These teams are also encouraged to contact us regarding potential questions on how to use a given tool or platform. We also willingly review pages and texts published by our clients.
Manage your digital content with Admind!
As a result of all these activities, we create comprehensive digital ecosystems based on selected CMS platforms so that our clients get access to scalable and flexible solutions enabling them to boost their digital presence. Our clients fully trust us because we have years of experience and tens of successful CMS migration projects, including some conducted for large, international companies. We also manage several brand portals on a daily basis. A word of explanation – a brand portal is an online platform comprising all the digital assets of a given company. Brand portals facilitate access to these assets for team members located in different countries.
When you opt for content management with Admind, we help you with:
- Web management (editing and building webpages)
- CMS migration (we handle the whole process of migrating your assets from one CMS to another)
- Analytics and evaluation (you get in-depth reports on your online presence)
- Digital support (full support in everything you do web-related)
- Training your marketing team so that they can make their work more effective
If you’d like to know more digital content management solutions or presentation design services and see how they can streamline your digital marketing activities – contact us!