Branding goes far beyond logos and visual identity—it is a strategic tool that shapes the future of businesses, influences society, and impacts the environment. In the latest episode of Marketer+ Podcast (in Polish), our CEO and co-founder, Mateusz Zabierowski, shares insights into conscious branding, the mindful approach to brand building that drives Admind’s work.
🔊 Listen now: Marketer+ Podcast with Mateusz Zabierowski
What you’ll learn:
- How Admind became the largest branding agency in Central Europe, shaping global brands through strategic transformation.
- Why branding is much more than visual identity—it’s a complex, strategic process.
- What conscious branding means and how Admind integrates values-driven decision-making into client projects.
- How design and sustainability go hand in hand, from eco-friendly materials to digital solutions.
- The evolving roles of designers and strategists in today’s business landscape.
- Key skills and competencies for branding professionals looking to support sustainable business growth.
- How companies can use branding to redefine their identity and transition toward more responsible business models.
- The future of branding and emerging trends supporting a more conscious approach to business.
About Mateusz Zabierowski
A graduate of Oxford, Bologna, London, and Jagiellonian University, Mateusz Zabierowski is the CEO and co-founder of Admind Branding Agency, leading the company to international success with clients across multiple markets. Under his leadership, Admind has received industry awards, including Transform Awards and Red Dot Awards. Passionate about sustainability, Mateusz ensures Admind remains committed to social responsibility and environmental impact, as reflected in the agency’s B Corp certification.
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