Visual Identity: AI for Changemakers Accelerator
In the evolving world of technology, Tech To The Rescue (TTTR) stands as a beacon for non-profits aiming to harness AI for positive change. Over the past three years, TTTR has welcomed more than 1,500 companies and 2,000 non-profits, collectively tackling society's pressing challenges. The AI for Changemakers Accelerator supports non-profits in five key areas: education, climate change, environment, health, and economic opportunity. Admind Branding & Communication was honored to develop a visual identity for this initiative.
Challenge
The primary challenge was to create a visual identity that connects AI’s technological advances with non-profits’ mission-driven focus. These two sectors needed a cohesive connection to resonate with a diverse audience. Tech To The Rescue encouraged tech companies and non-profits to submit impactful projects.
Idea
Admind’s solution focused on creating a visual metaphor that symbolized the synergy between AI and non-profit work. By using AI-generated images, Admind created powerful visuals that captured the project’s essence, highlighting the transformative potential of AI. This approach emphasized the innovative use of technology to enhance meaningful missions, showcasing Admind’s strategic and creative expertise.
The design strategy included elements that emphasized the acceleration and support provided by AI tools. By aligning the visual identity with TTTR’s existing colour palette, Admind ensured consistency while introducing shapes that metaphorically represented the rapid progress and assistance offered by AI.
Solution
Admind developed a comprehensive visual identity system that included a unique graphic mark and a foundational brand book outlining colour palettes, typography, and logo guidelines. The layout design was meticulously crafted for cohesive graphic materials, integrating AI-generated imagery to enhance emotional and visual appeal.
The final assets included:
– A distinctive logotype
– A basic brand book with visual identity guidelines
– A layout framework for consistent graphic materials
– AI-generated images from Midjourney
– Disruption Shape – a dynamic shape representing AI’s potential to transform the social sector.
Summary
The AI for Changemakers Accelerator helps nonprofits and social businesses use AI to increase their impact. Supported by over 100 NGOs, tech giants, and outstanding companies, this global initiative leverages AI for social good. Admind’s main goal was to create a visual identity that resonated with a diverse audience. By utilizing AI-generated images and thoughtful design elements, Admind effectively communicated the synergy between advanced technology and the impactful missions of nonprofits. This project showcased AI’s potential in enhancing non-profit work and demonstrated Admind’s expertise in strategic design, creating meaningful connections across diverse sectors. The resulting visual identity for Tech To The Rescue highlights our commitment to innovation and comprehensive branding solutions that drive positive change.
