A vibrant team from Admind: Alicja Miłuńska, Aleksandra Gołąb-Makowska, Olga Lany, Piotr Dao i Mateusz Zabierowski headed to Paris to attend ChangeNOW 2025 – the world’s largest event for solutions for the planet. Held at the beautiful Grand Palais, the summit brought together over 40,000 changemakers from over 140 countries, all united by one goal: to create real, lasting change for our planet.

What an experience it was!
We had the chance to take part in amazing workshops organised by B Lab, dive deep into creative sessions on building a more inclusive and sustainable economy, and soak up tons of inspiring talks from some of the world’s leading voices in innovation, sustainability and impact.

Of course, it wasn’t all work! We made time to enjoy the best of Paris – from delicious French food (croissants and beyond!) to exploring the city by bike, discovering hidden corners and iconic sights alike.

Why it mattered
Being part of ChangeNOW wasn’t just exciting – it felt meaningful. Every conversation, every idea sparked new energy for the way we think about conscious branding and the role we can play in driving change. We’re coming back not just inspired, but with fresh ideas and new connections that we can’t wait to put into action.
