We once again support the Open Eyes Economy Summit, Poland’s premier forum on value-driven economics and future-conscious leadership. This year is particularly special – it marks the 10th anniversary edition of the OEES, and Admind is honored to be part of this milestone event.
Since its inception, OEES has been defined by the depth and diversity of its content. The 2025 program is structured around three core themes: FIRMA–IDEA (Company–Idea), MIASTO–IDEA (City–Idea), and MARKA–KULTURA (Brand–Culture). Each of these themes unfolds across two parallel tracks over two days, offering a dynamic mix of keynote speeches, inspirational sessions, expert debates, and in-depth panels. All sessions are simultaneously translated between Polish and English, ensuring accessibility for a global audience.
A major highlight of this year’s agenda is the special session titled:
“Corporate Philanthropy or Social Marketing? Responsibility in the Digital Age”
Tuesday, November 18
1:00–2:00 PM (Hall S4B)
This session will explore the shifting landscape of corporate philanthropy from quiet, behind-the-scenes giving to high-visibility strategies embedded in CSR, ESG, and branding. It will also confront challenges around authenticity, digital transparency, and donor fatigue.
Joining the discussion will be an esteemed panel of speakers:
- Aleksandra Gołąb-Makowska, Head of Delivery & Innovation and Partner at Admind
- Andrej Kiska, former President of Slovakia and social entrepreneur
- Karolina Kanar-Kossobudzka, Allegro Group
- Joanna Warmuz, ING Bank
- Mirella Panek-Owsianska, social responsibility expert
The conversation will be moderated by Przemysław Pohrybieniuk, a respected voice in the CSR and NGO sectors.
We look forward to this engaging exchange of ideas and to once again contributing to a platform that shapes the dialogue around ethical business, civic responsibility, and branding with impact.
More information and tickets available here: https://kongres.oees.pl/