Thanks to our experience and many successful projects done in the past, we have been invited to work on one of the most significant processes, the new ABB Brand development.

Due to the ABB exposition change at
the Umwelt Arena in Zurich, our task
was to create and prepare the theme
of an interactive exhibition displaying
the biggest successes in four key
areas of ABB’s operations.

Creating and preparing the interactive part
of the ABB exhibition for one of the world's
largest trade fairs, Hannover Messe 2017.
The exhibition’s leading theme (urban space
as seen from a mass transit perspective) has
been suggested by the client.

Designing a clear and transparent wayfinding system for one of the top, state-of-the-art ABB offices in the world – AXIS in Cracow; an eight-story building.

Bringing the brand into a rather well-established market dominated by a few recognizable brands such as Polski Bus, as well as promoting its first route between Warsaw and Cracow.

Developing the brand idea and its visual
identity to help the concept stand out
in an industry of somewhat conservative
and rational communication methods.