In 2010, he founded Admind, assuming the role of CEO. His primary responsibilities involve shaping the agency's global brand transformation strategy. He fosters trust and transparency, emphasizing diverse and creative team dynamics. His mission is to establish Admind as a leading global branding agency, embarking on a transformative journey that began over a decade ago.
Mateusz Zabierowski
Partner and CEO
As Admind's CEO & Partner, He founded the agency in 2010 and has been fostering growth and strategy ever since. Under his leadership, Admind emerged as Central Europe's top branding agency, earning numerous industry awards. He excels in identifying opportunities and empowering leaders. Work brings him satisfaction through branding projects and cultivating Admind's distinctive organizational culture.
Aleksandra Gołąb-Makowska
Head of Delivery & Partner
In Admind since 2016, currently, she has been leading Admind's Delivery team, doubling capacity, introducing new services, and championing the OKR framework. As an EACD Summit Speaker and Admind representative at European conferences, she prioritizes effective communication.
Alicja Miłuńska
Head of Growth
With over 20 years of experience in the branding and marketing industry, she gained her expertise at renowned agencies, including Brand New Galaxy, McCann Erickson, and 180heartbeats JvM. She has collaborated with industry leaders such as Bayer, Unilever, Nestle, GKPGE, Innogy (the energy sector), General Motors, Mastercard, ING Bank, Transgourmet, Makro Cash & Carry, and Żabka.
Magdalena Wąsik
Head of Finance and Personnel & Partner
She joined the company in 2017 as the Chief Accountant. Her responsibilities encompass financial strategy, reporting, budgeting, internal controls, tax optimization, cost management, liquidity, and collaborations with auditors, banks, insurers, and tax authorities. Holds a master's degree in Economics with 11 years of experience in accounting, HR, and payroll. Notable achievements include establishing a proficient accounting department and executing company budgets.
Karolina Pospischil
Brand and Strategy Director & Partner
Karolina has been with the company since 2015. She excels in business development, consulting, market analysis, and fostering cross-functional teams. An award-winning professional, lecturer, with diverse skills in branding, communication, and strategy. Passionate about diversity and inclusion, her prior experience includes creative positions. Extensive education and a commitment to positive impact drive her work at Admind.
Monika Kurlit
Head of Client Service
With over 15 years of experience, she is a successful Manager overseeing client strategies and impactful campaigns. Her achievements include earning the Transformation Award, expanding the UX/UI team, and establishing the Client Service team. She has spearheaded projects for global brands in FMCG (Unilever, Mars, Pernod Ricard), automotive (Skoda), and the pharmacy sector.
Katarzyna Figurska
Strategy Director
Leading Admind's Strategy team, she crafts brand and communication strategies. With over 20 years of experience, she efficiently combines professional experience in marketing with leading a strategy and research team in a communication agency. She has developed over 100 strategies for clients in various sectors, optimizing sales and marketing. Her achievements also include successful relaunch for L&M brand and significant market share growth for the number 1 bottled water brand in Poland.
Dominika Konieczkowska-Kracik
Creative Director
With Admind since 2017, she leads creative coordination, fosters team growth, and maintains project consistency. Achievements: ABB Power Grids to Hitachi rebrand, Silver B&R Award, Accelleron's brand development, and global ABB facility rebranding. Academic background: Master's in Industrial Design and postgrad studies in Typography. Committed to elevating creative excellence and client experiences.
Piotr Wiśniewski
Creative Director
Piotr Wiśniewski, specializes in complex projects in the field of branding and packaging – which has seen him win numerous international and national awards such as the Red Dot Award, Pentawards, Dieline, International Design Awards, Transform Awards and Creativity International Awards.
Marta Szmyd
Creative Director
She joined Admind in 2022, leading creative coordination, team development, and project alignment. Specializing in branding and design. With a background that includes co-founding a branding studio, her accolades include the Polish Graphic Design Award in 2021 & 2022, Best Visual Identity for a Museum in 2014, and the Red Dot Award in 2013.
Igor Kurylak
Creative Director
As a Creative Director, he's a design leader with a track record of successful projects, including Cannes Lions, Kreatura, Mixx Awards, KTR, and AWWWAwards. He managed digital services for global clients like Michelin, Samsung, and Hartmann, creating international marketing tools and award-winning exhibitions. He's also contributed to industry discussions and articles.
Krzysztof Klimek
Creative Lead
Joined Admind in 2017 as Creative Director. With nearly 20 years of experience in branding and advertising. Currently responsible for marketing activities and Employer Branding at Admind. Winner of several prestigious awards: RedDot, IF Design, and OLX Knowhow recognition. Collaborated with brands such as Danone, Honda, GSK, Pirelli, ABB.
Bartłomiej Witek
Brand Consultant
As a Brand Consultant for Admind since May 2022, Bartek brings over 17 years of creative services experience, including branding and project management. He primarily operates as an advisor to clients, leveraging his expertise to deliver exceptional value.He enjoys exploring new topics, especially those related to client industries to promote their growth with fresh insight. Bartek holds a Master's in Linguistics.
Keegan Jordan-Matney
Brand Consultant
Since 2017, Keegan has been a vital part of Admind, specializing in business development and branding. His current role involves identifying client needs and providing customized solutions and consultation. Notably, he contributed to Admind's win at the Transform Awards and supported ABB's brand implementation. With a background in Graphic Design and Business Administration, he holds certifications in branding and client communication.
Natalia Haligowska-Rzepa
Account Director
In Admind since 2020. Skilled in stakeholder management, budget planning, and project risk analysis. Achievements include fostering cross-team culture and projects. Previously, Marketing Manager at Silvair and Head of Marketing at the National Museum, managing teams and executing EU-funded projects. Holds an M.A. in Marketing and Management in Culture and certifications in Agile Project Management.
Aleksandra Monczak
Account Director
As an Account Director at VML, Aleksandra oversaw leading accounts such as Danone, T-Mobile, Samsung, and Netto. She managed a diverse team of up to 10 professionals, ranging from junior account executives to group account managers. Her role involved working on both local and global brand campaigns across Poland, CEE, and the Nordic markets. Under her leadership, campaigns were recognized for their creativity and effectiveness, earning prestigious awards like Effie, Cannes Lions, D&AD, KTR, and Innovation.
Emilia Głowińska
Account Supervisor
She has over 10 years of professional experience, previously working at VML, Saatchi & Saatchi, and Heads Advertising, successfully leading teams and providing 360° marketing campaigns, both created from scratch and localizing global and regional toolkits for FMCG, petroleum, finance, and luxury brands.
Her portfolio of clients includes UBS, BP, Kamis, Lexus, Oral-B, Blend-a-med, Blend-a-dent, Gillette, Gillette Venus, Provident, and more.
Maciej Furtak
Project Manager & Team Coordinator
Joined Admind in 2022 as Power Point team manager, demonstrating expertise in project financial analysis, client relations, and team coordination. Achievements: Transform Award London for PPT Team. Previous roles include managing e-commerce projects. Experienced in product development and global market expansion projects. Participated in industry events like Who's Next in Paris Expo.
Justyna Dorman
Brand Communication Specialist and Team Manager
Joining Admind in 2017, she's thrived as the leader of the Brand Advisory team. Their work has earned awards, such as Transform Awards Europe 2021. Her educational background in architecture and design, along with certifications in brand management, UX design and stress management, complements her role. She's a dedicated professional who values Admind's commitment to excellence and social impact.
Maria Drożdżowska
Digital Platform & Marketing Technology Lead
Maria has been part of Admind since May 2020. She leads the Digital Platforms team, focusing on driving company growth, expanding client relationships, and maintaining top-notch project quality. Her experience includes roles as a Web Specialist, Project Coordinator, and Trade Marketing Specialist, alongside her freelance copywriting and text editing work. She holds certifications in Digital Marketing and Web Analytics.
Morgan Nicholas-Karpiel
Innovation and Content Strategy Advisor
With over 15 years of experience and a strong track record, she brings valuable storytelling skills to every project. Her extensive writing experience includes contributions to global rebrands, such as ABB Power Grids/Hitachi. Beyond work, she has earned literary awards, further highlighting her passion for the written word.
Anna Michalska
Senior Traffic Manager
She holds the position of Senior Traffic Manager at Admind, where she leads her team in tasks such as coordination, risk management, profitability, and client relations. With over 7 years of diverse experience in both corporate and startup settings, she specializes in developing long-term planning strategies to optimize team capacity and implement best practices in work planning.
Radek Kocjan
Brand Strategist
In Admind since 2018, currently operating as a Brand Strategist, Radek led the Principles Team for three years and was a part of Shell’s rebranding effort. A speaker at prestigious industry events with a rich background in design, he has consulted for brands such as Reebok, Capgemini, and Accenture. His academic expertise includes philosophy, sociology, and creative writing.
Magda Rymarczuk
Brand Strategist
With a strong background in both communication design and law, she is uniquely positioned to draw from both creative and analytical processes when developing new strategic tools and facilitating custom strategic workshops. Her exceptional work in Conscious Branding reflects a deep commitment to sustainability, fostering impactful change within the industry and beyond.
Gabriela Baka
UX/UI Team Lead
Gabriela specializes in the creation of comprehensive digital experiences, rich in storytelling and focused on the user. She has been with Admind since March 2024. As an award-winning professional, she occasionally gives talks, teaches, conducts design workshops, and judges design competitions.
