Branding and
design blog
From Branding to Brand Operating Systems (BrandOS)
Branding is no longer about producing a set of assets and handing them over to teams. It has fundamentally evolved into building systems that actually work in day-to-day operations.
- Author: Olga Lany
- Read time: 10 min
What is brand governance? Definition, framework, and best practices
Consistency drives a 33% revenue jump. Get the brand governance framework that turns your brand into a tool that your customers demand.
- Author: Olga Lany
- Read time: 10 min
When is it time for a brand refresh?
Discover when and why your brand needs a refresh. Learn how updating logos, messaging, or visuals can boost relevance, consistency, and competitiveness without losing your core identity.
- Author: Olga Lany
- Read time: 4 min
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13.05.2026 12 minAvoiding AI Failures: Lessons from 2025’s biggest brand missteps and wins
- Our insights
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06.05.2026 17 minYour first 100 days as a CEO – Playbook
- Our insights
- People
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13.04.2026 8 minOur Artists: Vladyslava Hrechkosii – “Color is my voice”
- People
- Our insights
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07.04.2026 10 minFrom Branding to Brand Operating Systems (BrandOS)
- Our insights
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28.03.2026What is brand governance? Definition, framework, and best practices
- Our services
- Our insights
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23.02.2026Brand advisory: The hidden engine behind brands that thrive
- Our insights
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04.02.2026CSR that actually works (Why “nice campaigns” are no longer enough and what real impact looks like)
- Our insights
- Social Impact
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02.02.2026Designing for Human Rights: Highlights from Plakaton 2025
- Our insights
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21.01.2026Our Artists: Why creativity doesn’t end after work hours
- People
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13.01.2026Branding trends 2026: Insights from Mateusz Zabierowski in the latest Marketer+ Trendbook
- Our insights
- Press
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24.12.2025Branding industry 4.0: Communicating innovation in automation
- Our insights
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19.12.2025The Future of Branding: Key Trends, Challenges, and Breakthroughs for 2026
- Our insights