Admind webinar will be a part of the prestigious OMR 2020 Festival (in the Digital MasterClasses section). The event is one of the most important in the industry, bringing together the world’s most outstanding digital specialists.
Our Creative Directors in Admind, Karolina Pospichil (Krakow) and Maria Isabel Reyes (Amsterdam) will join the program conducting a webinar masterclass “Creativity & strategy for the healthy brand” at german OMR 2020 Festival.
During the OMR 2020 Festival’s webinar titled “Healthy Brand – Strategy and Creativity”, Karolina and Isabel will consider whether a healthy brand requires care and control to ensure the proper brand consistency of its entire ecosystem, including its mission and vision.
In the last few months, the phrase “Business as usual” has been one of the most used, but the fact is that in the current pandemic reality nothing works as usual. So how Brand Manager can be sure that he is taking the right actions to maintain a healthy brand? Especially in a pandemic and global health crisis? At this point, it is worth catching your breath and taking a new look at the surrounding landscape. Wherever you are in today’s business panorama, VUCA times call for vigilance and readiness for agile branding.
During the OMR 2020 webinar, Admind representatives will present the best recipes for brand nurturing straight from our Admind’s cookbook. That is, a ready-made prescription to be applied and implemented to maintain a healthy brand. These solutions are not a 360-degree revolution within a week. We provide the necessary, ready-made tools for the vital change of process and business analysis. When it is necessary. Due to the pandemic, this year’s festival changes its formula e and will take place only online.
Deadline: June 17 at 11.00
Registration link: www.omr.com/en/events/digitalmasterclasses/
Speakers:
Karolina Pospischil is the Creative Director in Admind branding agency, taking care of its development and the quality of projects. Responsible for creating and implementing complex conscious branding strategies for both global (ABB, Shell, Givaudan) and local brands and organizations. She won the award at the Annecy International Animated Film Festival for the 2D and 3D animation. The film got a prize at the Arizona Film Festival, CIFF, River Film Festival, SPARK Animation, Animac Lleida, and Mecal Barcelona. Also, she has worked for brands such as OFFF Barcelona, Jewish Culture Festival in Krakow, Galicja Children’s Film Festival, JLL, Krakow Festival Office (with whom she has conducted projects such as the Wianki Festival, the Sacrum Profanum Festival, the Film Music Festival, and WOW! Night), Alter Publishing House, Otwarte Publishing House, and the Jagiellonian University. Karolina is a graduate of the Jagiellonian University, OFFF Atelier, Academic Typography Course, and the School of Brand Strategy SAR.
Maria Isabel Reyes is the Creative Director of the Dutch office of the Admind agency. She has over a dozen years of experience of implementing brands and strategies for products, brands, start-ups, and non-governmental organizations from Europe, Great Britain, the USA, and Latin America. Isabel was involved in creating the creative concept of the global Facebook initiative #SheMeansBusiness. It was the creative line of the 2018 World Cup or the TrendWatching Premium platform. Also, she runs her design studio, engaging in non-profit initiatives in the field of mental health of young people and data protection. Isabel studied Design Management at the National University of Colombia and Digital Culture at King’s College London.