In today’s transparency-driven business landscape, sustainability reporting isn’t just a regulatory checkbox – it’s a critical opportunity to build brand trust, attract investors and engage stakeholders. But even companies with ambitious ESG communication strategies can fall short in one key area: communication.
If your brand is investing in ESG but struggling to communicate it clearly and consistently, you’re not alone. That’s why we’ve created the ESG Compliance Checklist – a smart, self-assessment tool to help you understand where your brand’s ESG communications stand and how you can improve them.
The growing pressure to get ESG right
Today’s stakeholders – from customers and investors to regulators and employees – expect companies to demonstrate their values, not just talk about them. But here’s the rub: poorly communicated ESG initiatives can do more harm than good.
Allegations of greenwashing, inconsistent messaging or data overload can undermine trust. To avoid these pitfalls, brands need not only strong ESG strategies, but also a clear, compelling and aligned way of communicating them – especially in their annual and sustainability reports.
The hidden costs of weak ESG storytelling
Even companies with meaningful sustainability initiatives often face challenges such as:
- Unclear or inconsistent reporting
- Lack of visual clarity or brand consistency
- Failure to connect emotionally with readers
- Unclear alignment between ESG goals and corporate mission
This is where your annual report becomes a defining branding moment. Done right, it’s not just a document – it’s a strategic brand asset.

A smarter way to test your ESG readiness
Before you start designing your next ESG or annual report, ask yourself:
Is your communications strategy aligned with your ESG actions?
Are you telling a story that builds trust and drives engagement?
Our ESG Compliance Checklist is a free, interactive tool to help you answer these questions.
In just a few minutes, it will give you:
- A quick health check of your ESG communications
- Tailored feedback on your current approach
- A pathway to stronger, more authentic reporting
And if you want to go deeper, we’ve created a comprehensive 40-page e-book that takes you through the essentials of building impactful, design-driven ESG communications.
How Admind can help you stand out
At Admind, we’ve helped global brands such as ABB, UBS or Energy Efficiency Movement design over 30 annual and sustainability reports.
We don’t just format data – we build visual narratives that reflect your purpose, engage your audience and meet the highest standards of ESG and brand communication.
Whether you’re at the beginning of your ESG journey or looking to refine your report into a powerful brand story, our holistic approach covers strategy, content, design and delivery.
Ready to transform your ESG communications?
Start with our free ESG compliance checklist – and unlock your personalised results and e-book.