Even the largest international brands can remain consistent in different countries and across multiple channels. They just need Brand Advisory.
Some time ago, Oskar Drobczyk, a Communication Specialist and Brand Designer, hosted a webinar ‘Do companies need Brand Advisory’. During it he explained:
- What Brand Advisory is
- When companies need the help of his team
- How Brand Advisory specialists help companies achieve brand consistency and make it easier for employees to manage brand assets
We encourage you to watch the entire webinar. However, you can find a brief summary below the recording.
What is Brand Advisory?
At Admind, this term is used to describe a team of experts comprising graphic designers, brand designers, communication experts, and sometimes more. In fact, team size is always dictated by the client’s needs. Therefore, for the purposes of this article, it is best to assume that Brand Advisory is a tailored service aimed at:
- Increasing brand awareness and consistency
- Decreasing confusion and direct requests to our team about the brand usage
- Enhancing independence in brand implementation
How Brand Advisory helps companies
So, our duty is to know a brand in-depth and provide complete control over its consistency. In that order, we are a 24/7 point of contact for our customers, assisting in project approval and ensuring constant design support. The easiest way to picture this is with an example.
Imagine that an international company wants to conduct a broad marketing campaign in several countries and multiple marketing channels. Considering that the brand positions itself differently in various locations and has a special way of communicating for different channels, running such a campaign is quite a challenge. To exclude misunderstandings and inconsistencies, the company can turn to us.
Brand training
Another milestone is the multitude of company resources, which are increasingly difficult to manage and keep up to date. That’s why we provide brand portals and ensure that resources are properly catalogued and updated. On top of this, we provide training for the company’s employees, which enables them to better understand the brand and become more independent in its use.
Importantly, we measure the effects of Brand Advisory’s work and give our clients an answer whether their brand is better understood or whether we increased its awareness. To find out more about this, watch the webinar.
When companies need Brand Advisory
Typically, the larger the company, the more apparent the need is. However, the competencies of the Brand Advisory team are useful in every company that has a brand being applied. Here are the most common considerations which, if they arise, are worth taking into account the support of brand specialists:
- Inconsistent brand application
- Lack of brand awareness
- Lack of brand understanding
- Disorganized brand assets
- Abundance of brand touchpoints
- Lack of assets review/approval process
- Decentralized decision-making process
- Overload of the Brand Management Team
Summary
If you want to grow your brand’s awareness and ensure its consistency, you need to take care of a better understanding of the brand inside your organisation. The larger it is, the more demanding the task. So, if you need support just contact us. We look forward to working together.
