Our Artists: Vladyslava Hrechkosii – “Color is my voice”

  • “I am an artist.” That’s how Władzia introduces herself — with clarity and no hesitation.
  • Creating is her natural state, not a choice or a phase.
  • Her work blends classical watercolor with expressive experimentation, often rooted in personal stories.
  • Art fuels her emotionally – without it, she feels the absence deeply.
  • At Admind, this sensitivity translates into stronger, more intentional visual design.

Who is Vladyslava Hrechkosii? 

“I am an artist.”

That’s the simplest — and most accurate — way Władzia introduces herself.

She’s 24, and for more than 20 of those years, she’s been creating. What started as drawing on newspapers and wallpaper evolved into formal art education in Kyiv, and later into architectural studies. But architecture didn’t answer the most important question she kept asking herself:

Who am I?

The answer came through practice, not theory.

“I finally realized that I am 100% an artist and I can’t be anyone else.”

Since then, she has:

  • Held two solo exhibitions
  • Participated in exhibitions across Poland and Belgium
  • Taken part in art fairs and creative collaborations
  • Painted murals
  • Taught children how to draw

Her work isn’t just about aesthetics — it’s about connection.

“I create art in which everyone can find their own story — and never want to let go of it.”

How would you describe yourself as a creator in one sentence? 

“Color is my voice.”

That’s it.

No long explanation, no overthinking.

How does creating make you feel emotionally or mentally? 

Creating is not optional — it’s essential.

When Władzia paints, she experiences a state of flow — a feeling of alignment, of being exactly where she’s supposed to be.

“When I’m creating, I feel that I’m exactly where I should be.”

What inspires your work the most? 

Life. Simply life.

When asked about inspiration, Władzia flips the question:

“Man, what inspires you to walk? Cat, why do you meow?”

For her, creating isn’t triggered by external stimuli — it’s instinctive.

She doesn’t look for inspiration.

She is inspired — by default.

Do you have a favourite theme, technique, or material? 

Yes — watercolor. But not in the way you’d expect.

Her relationship with watercolor started in art school, where she trained in academic, structured techniques. Later, during her architecture studies, she explored a more expressive approach.

Today, her work lives at the intersection of both classical discipline and expressive freedom.

Recently, she’s been pushing this even further combining watercolors with acrylic on canvas and exploring new textures and visual depth.

Key insight: Her style isn’t fixed — it evolves through experimentation.

Do you create intuitively, or do you plan everything in advance? 

Both — but always with intention first.

Władzia plans her work, especially emotionally.

Before she starts painting:

  • She goes through specific experiences
  • She builds a story behind the piece
  • She processes something personal

Only then does the painting begin.

And yet…

“The result sometimes takes me by surprise.”

This balance — between control and unpredictability — is where her work becomes most alive.

How does your artistic practice influence the way you work at Admind? 

It shaped her entire professional direction.

Painting came first. Design came later.

“It was through painting that I became interested in design.”

Even though she sees clear differences between art and design as for process and philosophies painting gave her something fundamental:

  • A need to create visuals

Today, she defines herself as:

“A visual creative.”

And that aligns directly with how Admind works:

  • Translating complexity into clear visual systems
  • Building meaning, not decoration
  • Creating work that functions in real contexts

Her artistic sensitivity becomes a practical advantage:

  • Stronger visual intuition
  • Deeper emotional awareness
  • More intentional design decisions

 

Does creating help you slow down or recharge? 

Yes — but not by slowing down.

“Don’t slow down — draw energy from the cosmos instead.”

For Władzia, creation isn’t about rest.

It’s about energy exchange.

Instead of pausing, she reconnects with something bigger, channels that energy into her work and comes back stronger.

What would you say to someone who wants to start creating but feels hesitant?

She pauses here.

No frameworks. No advice. No “5 steps to start.”

Just honesty:

“I’m not very good at giving advice… maybe I’ll just give you a hug?”

And somehow, that says more than any guide ever could.

A small case: from instinct to visibility 

Władzia didn’t start by “building a personal brand.”

She started by:

  1. Creating consistently
  2. Sharing her work on Instagram
  3. Showing up without overthinking strategy

The result?

  • Exhibitions
  • Collaborations
  • Teaching opportunities
  • Recognition across countries

Lesson: You don’t need a perfect plan to start.
You need momentum.

What can brands learn from artists like Władzia?

At Admind, we often say:

Brand is not what you say. It’s what people experience.

Władzia’s approach reflects that perfectly:

  • She doesn’t over-explain her art
  • She creates something people feel
  • She leaves space for interpretation

That’s exactly how strong brands work:

  • Clear core → open meaning
  • Consistency → emotional connection
  • Structure → freedom inside the system

And this is where art meets branding.

Quick takeaway

If there’s one thing to take from Władzia’s story, it’s this:

👉 You don’t “become” a creator. You recognize that you already are one.

Start messy. Start unsure. Start anyway.