Lunapark Brand Identity
CLIENT
Lunapark
INDUSTRY
Culture
Entertainment
CAPABILITIES
Brand Identity
Brand Communication
Graphic Design
AWARDS
When tasked with co-creating a vibrant culture and entertainment complex in the heart of Warsaw, we embraced the challenge with enthusiasm. Lunapark, a haven of joy and excitement, presented a unique opportunity to design a universal brand identity that could resonate across diverse age groups and interests.
Challenge
Our challenge was to craft a brand that could appeal to a wide-ranging audience—from children enjoying the play area to festival-goers, club enthusiasts, and street food aficionados. Despite their diverse interests, we aimed to find a common thread that would capture the magical and lively essence of Lunapark. The goal was to create an identity that reflected the extraordinary atmosphere and immersive experience offered by the venue.
Solution
Drawing inspiration from the whimsical world of Alice in Wonderland, we embarked on a creative journey. Mirrors, zigzags, and vibrant colors became the visual language that conveyed the enchanting atmosphere of Lunapark. The zigzag roof over the entrance, coupled with a circus-inspired acrobat as the brand hero, formed the foundation of the distinctive logo. To enhance the overall brand experience, we developed a consistent and balanced visual identity, incorporating kaleidoscopic colors to evoke a sense of childlike wonder.
Outcome
The result is a cohesive and visually engaging brand that mirrors the magical allure of Lunapark. The system of icons, inspired by a kaleidoscope, adds depth to the visual language, enhancing the nostalgic value for visitors. Lunapark’s new brand identity not only unifies diverse attractions but also invites everyone to rediscover the joy of immersive entertainment in a whimsical and enchanting environment.
