Hitachi Energy Branding

Challenge

Admind’s engagement with Hitachi Energy began with the company’s transition from ABB Power Grids. The primary challenge was the effective implementation of the Hitachi Energy brand across global channels. The client also sought additional materials to establish a robust brand foundation for ongoing collaboration.

Our approach

Admind’s collaboration with various divisions of Hitachi Energy sets this project apart. The scope of tasks ranged from designing pictograms to executing extensive promotional campaigns. Each project demonstrated a unique characteristic, showcasing Admind’s adaptability and versatility.

Solution

A significant project within this collaboration involved the creation of comprehensive materials for Hitachi Energy’s portfolio. This encompassed brochure designs, presentations, and video materials for eight key brand products, contributing to a holistic brand narrative. Admind’s dedicated team of specialists ensures the consistent and high-quality execution of Hitachi Energy’s graphic tasks. The long-term collaboration proves essential for enhancing brand recognition and market positioning.

Moving changes

Our 3D, motion, and video designers prepared more than 30 films
for the client. These projects act as potent marketing tools for our client’s renewable energy initiatives and commitment to creating a sustainable future.

Additional support

We run holistic branding campaigns to increase brand awareness and reach precisely targeted audiences with company’s communication. Also, knowing Hitachi Energy’s services and products, we prepare:

– Instructional videos on new products and solutions
– Technical documents
– Brochures
– 3D Renders

Outcome

The ongoing partnership between Admind and Hitachi Energy has evolved beyond routine branding to encompass diverse projects. From key visuals and motion graphics to comprehensive portfolio materials, Admind contributes to Hitachi Energy’s global presence and sustainability initiatives.