BNP Paribas Green Film Festival

The Brief

The BNP Paribas Green Film Festival is one of Central Europe’s largest sustainability-focused film events – a platform for cinematic storytelling, education, and public dialogue on the climate crisis.

For its 2025 edition, the festival needed a bold creative concept to break through climate fatigue and reignite public imagination. The task: create a campaign key visual that feels urgent, contemporary, and thought-provoking – yet adaptable across every format and medium.

The Idea

Before it’s gone, you see it fading.
We turned the disappearance of species into a visual language native to the digital age: pixelation. As life disappears, its image blurs – just like a photo losing resolution.

At the heart of the concept: a tiger. Iconic, endangered, and instantly recognisable, it became the emblem of beauty, strength, and biodiversity at risk.Fragmented into pixels, it symbolised both the fragility of ecosystems and the erosion of our collective attention.

Pixels were more than a metaphor. They formed a scalable design system – modular, adaptable, and motion-ready. From large-format posters to animated screens, the idea translated effortlessly, gaining impact with every application.

To anchor the concept, we introduced the image of a tiger – one of the most iconic and endangered species on the planet. Pixelated and fragmented, the tiger became a symbol of what’s being lost: beauty, strength, and biodiversity.

But it wasn’t just about symbolism.
 Pixels offered a scalable design system – modular, adaptable, and ready for motion. Whether on posters, digital banners, or animated screens, the concept translated seamlessly. It didn’t lose fidelity. It gained momentum.

The Concept

A visual system built for meaning and momentum. The design turns a single, powerful metaphor into a flexible brand language – ready to live across every touchpoint.

• Pixelation as metaphor

  Sharp edges dissolve, echoing the erasure of species from nature – and from our awareness.
• Rooted in digital culture
  The pixel aesthetic connects climate urgency with the visual codes of gaming, glitch, and screen life – speaking to younger, tech-native audiences.
• Built for scale
  The modular grid adapts seamlessly across static, motion, and large-format out-of-home, preserving visual integrity in every channel.
• The tiger as emblem
  Pixelated into abstraction, the tiger becomes an emotional anchor – a universal shorthand for the planet’s endangered life.The fading of sharp forms mirrors the erasure of species – from the planet and from our awareness.

The Impact

The 2025 campaign launched with striking clarity and emotional weight, standing out in a saturated climate conversation. Bold yet minimal. Nostalgic yet urgent. The design re-engaged audiences with a familiar, tech-driven visual language – making the loss of biodiversity impossible to ignore.