Do you think culture and business are two different worlds? In the latest episode of the KBF: bliżej podcast, Piotr Wiśniewski, Creative Director at Admind Branding & Communications, proves that they form the “marriage of the century”. Hosted by Carolina Pietyra, Director of the Krakow Festival Office, this insightful conversation explores how creativity and social responsibility are not just add-ons to business, but its very heart and soul.

Throughout the episode, Piotr takes listeners on a fascinating journey, showing how branding can play a crucial role in tackling climate change. He highlights how, at Admind, social responsibility isn’t an afterthought, but a core principle that shapes both the company’s vision and its global impact. As he puts it, “A designer isn’t just someone who draws pretty pictures. They’re someone who designs a better tomorrow.”

Carolina Pietyra adds her own reflection, emphasizing the connection between business and culture: “Business and culture aren’t two separate worlds—they are one organism.” Together, they map out the future of branding and creativity, using culture as the driving force behind meaningful business transformation.

Here you can listen to the podcast.

About the KBF: bliżej podcast

KBF: bliżej is a podcast series that dives deep into the intersections of culture, creativity, and innovation. Hosted by Carolina Pietyra, the podcast invites leaders from various industries to explore how culture drives change in the modern world.

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