Brand Portals are essential tools for every company that wants to develop and present strong and consistent brand to the world. Even small organization should keep their brand recognizable and steady. As this tool is beneficial for both small and big structures, it is always fully customized and adjusted to the user group’s needs. Depending on the complexity level, the tool offers many different features – it may be focused on the brand guidelines or digital asset management angles.
To illustrate full potential of various customized portals (more complex vs more focused on one angle), we list few publicly available examples of Brand Portal tools and their key features:
Walmart Brand Portal
Allows to manage various registered brands in one space online. It ensures brand and intellectual property claims’ monitoring and protection. Additionally, it’s designed as user friendly interface that let the users manage brand assets in simple way. Walmart Brand Portal is an example of complex tool with different access levels (on request), such as right owners, third party agencies or legal representatives access types.
Faire Brand Portal
Example of the tool which consist of both brand guidelines which describes the brand and its value, and the DAM (brand management portal) which contains number of visual files categorized and tagged accordingly. It allows to filter materials by file type, tags, rating, visibility or status.
Ok Brand Portal
Brand asset portal which provides highest quality images, company logos, various products visuals and data diagrams. All materials are clearly categorized and easy to download. This is the best example of simple brand professional maintenance.
Army Brand Portal
Multifunctional online brand portal providing detailed brand guidelines describing various use cases, online library of on-brand visuals and pictures and collections of marketing materials. All those 3 parts are built in consistent way so it ensures practical experience for all users.
Brand portals are crucial element of global brands for all companies. They can be designed and adjusted even to smaller organisation’s needs. Most of the complex and advances brand portals are built on AEM brand portal software. However, there are plenty of other customized software specialized with required area, such as digital library, interactive guidelines or template builders. Here in Admind, we get inspired by the best existing examples and at the same time, creating own standards of storing and managing brand materials in the most effective ways.
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