Alicja Miłuńska, Head of Partnerships and Sustainability in Brand Communication at Admind, shared her insights on the role of ESG (Environmental, Social and Governance) reporting in building trust and strengthening market relationships in an article published on the Marketing przy Kawie portal.
In the article, Alicja explores how well-designed ESG reports are becoming essential tools for companies seeking to create transparency, build trust with stakeholders and differentiate themselves in an increasingly aware market. She emphasises the strategic importance of aligning ESG efforts with a company’s brand narrative and highlights best practices for creating reports that go beyond compliance to deliver real value.
The article (in Polish) is a must-read for professionals interested in using ESG reporting as a branding and relationship-building tool. You can read the full text here: Raport ESG: co powinien zawierać i jak powinien wyglądać? – Marketing przy Kawie
At Admind, we recognise the transformative potential of ESG practices in shaping modern brands and fostering meaningful connections with their audiences. Alicja’s contribution underlines our commitment to advancing thoughtful and sustainable branding strategies.
Get the exclusive industry insights
Sign up to our newsletter