Admind nominated for CSR Poland Awards 2026 for “Powitalnik”

When design meets empathy, it can transform the way people navigate life’s most difficult moments. We’re proud to share that Admind has been nominated in the Accessibility and Inclusivity category of the CSR Poland Awards 2026 for the project “Powitalnik – a comprehensive guide for parents facing their child’s diagnosis.”

This nomination recognizes initiatives that help make society more accessible, inclusive, and supportive for people facing challenging situations.

About the “Powitalnik” Project

“Powitalnik” was created as a supportive and practical guide for parents who have just received a difficult medical diagnosis regarding their child.

Moments like these are often accompanied by uncertainty, stress, and an overwhelming amount of complex information. The goal of the project was to provide clarity, reassurance, and accessible knowledge at a critical moment in a family’s life.

Through thoughtful design, clear communication, and empathetic content, “Powitalnik” helps parents:

• better understand the diagnosis and its implications
• organize the first steps after receiving difficult news
• access reliable and easy-to-understand information
• feel less alone in a challenging situation

At Admind, we believe that design has the power to make complex realities more understandable and human-centered. “Powitalnik” reflects our approach to conscious branding and socially responsible communication.

As a B Corp-certified global branding and communication agency, Admind actively develops initiatives that combine design, communication, and social impact to address real human needs.

A shared effort with a clear purpose

“Powitalnik” was created through collaboration, trust, and a shared understanding of what parents in crisis truly need. Each partner contributed a crucial part to the project.

• Stowarzyszenie Mudita developed the content and expert guidance, ensuring that every word in the guide reflects empathy and real-life experience.
• Fundacja Stocznia supported and accelerated the development of the project.
• Mustela Poland funded the printing of the first 2,000 copies and continues to actively support the project’s communication.

And then there’s Admind Branding & Communications.

Our team was responsible for:

• the full visual identity of Powitalnik,
• the editorial design and layout of the guide,
• all supporting visual materials across communication channels,
• and the entire PR campaign, including media strategy, outreach, and coordination of press coverage.

From the very first sketches to media briefings, we worked to ensure that the message behind Powitalnik was not only communicated but truly felt.

What are the CSR Poland Awards?

The CSR Poland Awards recognize organizations and initiatives that demonstrate exceptional commitment to corporate social responsibility, social impact, and sustainable development.

The competition highlights projects that tackle key societal challenges, including:

• accessibility and inclusivity
• diversity and equal opportunities
• environmental responsibility
• community support and social innovation

Being nominated places Admind among organizations actively working to create meaningful and lasting positive change.

A Third Recognition for the Project

The nomination for the CSR Poland Awards marks another important milestone for the “Powitalnik” project, becoming the third recognition for this initiative.

Earlier, the project received:

• Silver at the “Silver Spinacz” (Srebrny Spinacz) – one of Poland’s most prestigious public relations competitions
• A distinction in the Diversity Charter Awards

These awards confirm the growing importance of initiatives that combine communication, design, and social responsibility to address real human needs.

Looking ahead

The winners of the CSR Poland Awards 2026 will be announced during the official gala on March 12, 2026, in Kraków.

Regardless of the final results, we are proud that the “Powitalnik” project continues to be recognized for its impact, inclusivity, and purpose-driven design.

At Admind, we remain committed to creating projects that not only build strong brands but also contribute to a more empathetic and inclusive society.