Refresh your brand without starting from scratch
Refresh your brand
without starting from scratch
Your brand doesn’t always need a revolution.
Sometimes, it just needs a refresh, a strategic evolution that reflects who you are today and where you're going next.
Markets evolve, audiences change, businesses grow and what once felt fresh, distinctive, and perfectly aligned may now be slightly off. Not wrong, just… out of tune.
That’s where a brand refresh comes in.
Sometimes, it just needs a refresh, a strategic evolution that reflects who you are today and where you're going next.
Markets evolve, audiences change, businesses grow and what once felt fresh, distinctive, and perfectly aligned may now be slightly off. Not wrong, just… out of tune.
That’s where a brand refresh comes in.
Brand refresh: when it’s time to realign, not reinvent
A brand refresh is a tactical update, not a full rebrand.
It allows you to respond to current needs, modernize key elements, and bring your brand back in tune with today’s audiences without changing its DNA.
It ensures your brand remains aligned with business objectives, continues to engage employees, inspires partners, and builds meaningful connections with your customers.
It allows you to respond to current needs, modernize key elements, and bring your brand back in tune with today’s audiences without changing its DNA.
It ensures your brand remains aligned with business objectives, continues to engage employees, inspires partners, and builds meaningful connections with your customers.
You may need a brand refresh when:
• your visual identity feels outdated and no longer resonates with modern audiences.
• you’re expanding into new markets and need to adapt your look or messaging for cultural relevance.
• your audience has changed, and your brand needs to reflect new values or behaviors.
• your brand feels inconsistent across platforms, and you need to bring clarity and cohesion back.
• your mission or vision has evolved, and your brand must reflect these priorities authentically.
• competitors are modernising, and you risk appearing static or less relevant.
• you notice a drop in engagement or sales, suggesting your brand is no longer connecting as strongly as before.
We help you update what matters while preserving what works—so your brand remains recognizable, trusted, and truly resonant.
• you’re expanding into new markets and need to adapt your look or messaging for cultural relevance.
• your audience has changed, and your brand needs to reflect new values or behaviors.
• your brand feels inconsistent across platforms, and you need to bring clarity and cohesion back.
• your mission or vision has evolved, and your brand must reflect these priorities authentically.
• competitors are modernising, and you risk appearing static or less relevant.
• you notice a drop in engagement or sales, suggesting your brand is no longer connecting as strongly as before.
We help you update what matters while preserving what works—so your brand remains recognizable, trusted, and truly resonant.
Brand Refresh vs. Full Rebranding
Aspect
Brand Refresh
Full Rebranding
Scope
Update to visual identity and
messaging
Complete reinvention of brand strategy
brand identity and architecture
Trigger
Market shifts, visual aging, outdated
design, product/audience
expansion
M&A, business model change, reputation
crisis, repositioning
Purpose
Modernize and stay relevant, clarify
messaging
Transform brand perception or reposition in
the market
Risk & Investment
Lower risk and cost
Higher risk and significant investment
Timeline
Short to medium-term
Long-term strategic initiative
Budget
More affordable, cost-effective
approach
Requires full strategic and creative budget
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Our approach
We’ll guide you through the entire process from brand audit to rollout:
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01
Brand analysis and materials audit
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02
Stakeholders workshop
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03
Concept development and visual direction
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04
Creation of brand identity system and guidelines
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05
Implementation across assets and internal channels
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06
Support with internal and external brand rollout
How much does a brand refresh cost?
There’s no fixed price because there’s no one-size-fits-all brand.
A refresh can be focused and tactical or broader and more transformative. We tailor the scope to match your brand’s current state, business goals, and budget. After assessing your needs, we recommend the most impactful updates to help you stay relevant without overinvesting where you don’t need to.
A refresh can be focused and tactical or broader and more transformative. We tailor the scope to match your brand’s current state, business goals, and budget. After assessing your needs, we recommend the most impactful updates to help you stay relevant without overinvesting where you don’t need to.
Choose the elements that fit your needs
Here’s a set of strategic, visual and development components you can mix and match, depending on your goals and needs.
Discovery
Strategy
Visual Identity
Development
─▶ market research
─▶ positioning
─▶ brand book
─▶ pitch deck
─▶ category worldwide
─▶ key differentiators
─▶ logo & colors
─▶ PPT design
─▶ competitive analysis
─▶ name & tagline
─▶ typography & imaginery
─▶ website
─▶ trend analysis
─▶ tone of voice & personality
─▶ UI design system
─▶ social media toolkit
─▶ SWOT analysis
─▶ personas
─▶ illustrations & infographics
─▶ stationery design
─▶ promotional video
─▶ marketing & sales collateral
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Why Admind?
We combine global expertise, diverse talent, and award-winning design to help brands grow with impact.
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01
Proven expertise worldwide
Over 15 years of building, transforming, and scaling brand-led businesses across industries and markets. -
02
200+ experts and 6 time zones
With talents from 15 countries, we share experiences, knowledge, and culture. This diversity is our strength, giving us the ability to partner with brands globally and navigate local contexts with ease. -
03
Certified B Corp
Being a certified B Corp means working with a partner you can trust. One that values fairness, ethics, and sustainability. -
04
Award-winning design
Recognised by Red Dot Design Awards, Transform Awards, 100 REBRAND, ED Awards, and more. World-class competitions that honour the very best in brand transformation and visual identity design. -
05
Trusted by industry leaders
Long-term partnerships with brands such as ABB, Hitachi Energy, UBS, Syngenta, and others
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06
Support through change
Workshops, training, and brand portals – helping employees, partners, and multi-market teams make change stick.
Learn more through case studies
Ready to refresh your brand?
My name is Bartek, and I support companies at Admind in finding clear solutions to brand and communication challenges.
I would be happy to have a quick conversation. Just to exchange ideas and see what could work best for your business and industry - entirely obligation-free.
I would be happy to have a quick conversation. Just to exchange ideas and see what could work best for your business and industry - entirely obligation-free.
