SUSTAIN
ABLE
MOBI
LITY

App for ABB
at HANNOVER MESSE 2017

Graphic design in accordance with branding rules from 04.2017
SUSTAINABLE MOBILITY app created for ABB exhibition during the Hannover Messe 2017 expo.

We built a (touchscreen) SUSTAINABLE MOBILITY app that breathed life into the ABB exhibition during the Hannover Messe 2017 expo.

CLIENT:

ABB

CHALLENGE:

We’ve been asked to create and prepare the interactive part
of the ABB exhibition for one of the world’s
largest trade fairs, Hannover Messe 2017.
The exhibition’s leading theme (urban space
as seen from a mass transit perspective)
has been suggested by the client.

We were solely responsible for developing
solutions that would fit the theme and
present info on ABB’s advanced technology
achievements to visitors in a coherent
and comprehensible way.

SOLUTION:

ABB products are built using best-in-class technology. To showcase all that, they also needed best-in-class designs – that’s where we got involved.

Graphic design in accordance with branding rules from 04.2017

To meet the ABB exhibition’s needs concentrated around the modern transportation issues, we developed a Sustain Mobility app that enabled control of all touchscreens in the ABB booth.

The app filled the role of a personal guide for guests and facilitated access to a vast array of interactive content. Using the app, visitors were able to quickly and conveniently find out more about ABB’s achievements in the transportation field such as:

marine
tosa
enviline

Graphic design in accordance with branding rules from 04.2017
MARINE
Groundbreaking shore connection robot.
Graphic design in accordance with branding rules from 04.2017
TOSA
A breakthrough, fast-charging bus technology, enabling emission-free public transport in Geneva.
Graphic design in accordance with branding rules from 04.2017
ENVILINE
An innovative energy management solution for DC rail transportation.

The message was conveyed through various creative forms including videos, animations, infographics, and illustrated narratives.

To satisfy the app requirements, we created both 3D and 2D animations that amounted to about 25 minutes total.

The key to effective project completion was the full understanding of the client’s expectations and adapting to dynamically changing conditions.

Copyrights © by ABB
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