EKSTRA
KLASSICA

The official
Ekstraklasa S.A. font

For Ekstraklasa S.A., the top
Polish professional league
for men’s association
football clubs, we designed
a new, dynamic font,
embodying the spirit of
emotions in sports, which
is now used on the official
match kits.

CLIENT:

Ekstraklasa S.A. – The organizer of games
in the top Polish professional league for
men’s association football clubs.

CHALLENGE:

Designing the official font, combining modernity with the dynamism of intense emotions in sports that players always feel out on the football fields.

SOLUTION:

We took this project on, nearly overwhelmed with emotions, as a big part of the Admind team loves football. The opportunity to design the font that ends up on the players’ official match kits was a one-of-a-kind challenge.

We started working on this project by
selecting the most appropriate construction
of the letters. Dynamic proportions and
seamless details were our top priorities.
Next, we added unique and distinguishable
cuts to the typeface.

In the final stage, arrows were added,
which gave the typeface vigor and an
impression of movement. This way, the new
project was born, on par with the latest trends
while meeting the target group’s expectations.

Our selected strategy turned out to be effective
and granted us a victory that brought joy to
the whole team, and obviously to the client.

Once again, it proved true how crucial
an understanding of the client’s needs as
well as the whole team’s commitment and
flexibility is. To see how the new font lives
up to the hype, take a look at these photos
or watch an Ekstraklasa match.

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